My background is rooted in advertising, where the foundation of every successful piece of content is understanding the brand and crafting a concise, authentic story that connects with people. That storytelling mindset has guided my work as a video editor for more than 12 years.

Throughout my career, I've edited a wide range of content, including broadcast, social campaigns, short and long form digital content, brand films and sizzle reels. Many of these projects required creating multiple versions and cutdowns tailored to different audiences, platforms, and performance objectives.

Clients and organizations I've worked with include Mural Arts Philadelphia, IQVIA, Pennsylvania Tourism, Shire, Cooper University Health Care, and Rainbow Connections LGBTQIA+, as well as numerous advertising agencies and consumer brands.

My editing approach focuses on narrative pacing, emotional engagement, and using sound design to reinforce the story. Whether I'm cutting a 15-second social video or a longer documentary piece, my goal is always to create content that captures attention quickly, holds interest, and drives a meaningful response from the audience.